When we complete a content audit, managers are often shocked to find out that much of the same content has been recreated several times for use within different areas of their organisation. It shows that much time and effort is wasted ‘reinventing the wheel’ and usually means there are gaps and inconsistencies in important information.
It also means increased risks for compliance, safety and efficient operations.
Here are 5 steps you can take to improve content management and reuse.
- Identify different areas of your organisation that follow similar processes. Are they operating in ‘silos’? Find ways to get them started with sharing content and best practice.
- Look closely at the systems being shared throughout the organisation. Is everyone using them in a consistent and efficient way? Is standardised systems training available?
- Examine how content is created, stored and managed within different areas. Does everyone know how to access the content they need? How is it kept current, compliant and relevant? Is a content standard in place?
- Look for ‘high payoff’ opportunities to centralise control of your content. Which areas would benefit most by implementing a content management system? Be prepared to demonstrate the potential ROI.
- Find ways to promote a culture of sharing around process improvement and best practice, so that everyone benefits when a better way is found.
If you need help with getting your online content into shape, talk to us on 0800 50 50 56 or email us.